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Council Interpretation 217.3
Endorsements
217.3/1”Endorsement” means
(a) public promotion, support, sponsorship, recommendation, guarantee, sanction or
validation of any product or service of another person or entity; or
(b) public indication or implication that the member either
(i) uses a product or service of another person or entity, or
(ii) has an association with a product or service of another person or entity
that is of a nature that has enabled the member or firm to formulate an opinion or belief
as to the quality of the product or service or the benefits to be derived by the purchasers
or users of the product or service; or
(c) consent, including by acquiescence, to the use of the member’s or firm’s name in
connection with any of the activities described in (a) or (b).
Providing a WebTrust™ or other assurance service does not constitute an endorsement of the
client’s products or services.
217.3/2 When endorsing a product or service that the member or firm uses in business or professional
practice, the member or firm should first make an appropriate investigation or assessment of the
product or service so as to be able to express an opinion or state a belief about it.
217.3/3 When endorsing a personal product or service, the member or firm should have sufficient
familiarity or acquaintance with the product or service to make an informed and considered
decision about it.
217.3/4 When endorsing any product or service, a member or firm must take care to ensure that the
endorsement does not or would not, in the view of a reasonable observer, impair independence
with respect to an engagement that requires independence.
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