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September 11, 2006
The CA Advantage is coming your way!
The CA Advantage advertising campaign, one element of the new CA Branding Program, uses a combination of media – print, television, out-of-home (airports, in-flight and elevator screens) and Internet – to get the message out about the distinct advantages that Chartered Accountants bring to all organizations.
The www.CAadvantage.ca website is now online and provides details on this innovative campaign. It features profiles of CAs from across Canada who exemplify the four key attributes of today’s CAs: financial expertise, strategic thinking, business insight and leadership.
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