News
News from 2008


December 17, 2008

New CA ad campaign “Decisions Matter”

The “Decisions Matter” ad campaign uses a combination of media – print, television, radio, websites and airport billboards to help position CAs where they belong among the top valued professionals an organization can trust to help make decisions.

This ad campaign targeting executives and leaders in the business community is the next step of the CA branding strategy. The first step, the CA advantage campaign talked about what CAs are good at. The new campaign talks about what CAs are good for. The ads portray a world where decisions are unrealistically easy, reminding the audience that they would be better off in choosing the talent and integrity of a CA to help them make these important business decisions.

The decisionsmatter.ca website is now online and provides details on this innovative campaign. It features profiles of CAs from across Canada and will feature the different advertisement executions as the ad campaign progresses.

While this ad campaign is an important part of the CA branding strategy, the CA members are equally important. No advertising can match the impact of the experience that people have with CAs on a daily basis.

You are the brand. Be proud of your CA!