The symbol is simple enough to allow viewers to immediately recognize it, and abstract enough to allow viewers to read meaning into it. The new logo enhances the profession's brand by symbolizing the essence and value of CAs across Canada and Bermuda.

The new logo is part of the CA branding program. The program is aimed at shifting perception away from inaccurate stereotypes and increasing recognition of the value CAs provide to individuals, businesses, and our capital markets and economy. Using advertising, media and stakeholder relations, the profession is building awareness and understanding that CAs provide business insight, strategic thinking and leadership in addition to the financial expertise for which they are known.

CAs across Canada and Bermuda will also be able to use the new logo as part of the identity of their own practices. Complete information as to the policy for use and how the new logo may be downloaded and used by members will be posted on the CICA website and the ICAM website shortly.

The logo conversion will take place over the summer. Both the new and old logos will actually co-exist for a short period. It is anticipated that the new symbol will be fully in place by next fall.